To begin your Author Essentials project, we need:

• Your book cover file (high-resolution PNG or JPG, 300 DPI minimum)
• Author photo (high-resolution, professional quality preferred)
• Book description/blurb (finalized copy)
• Any endorsements or quotes you want featured
• Social media handles and website URL
• Pre-order/buy links (if available)
• Specific content requests (what you want each graphic to say/promote)

We’ll send you a detailed project brief to gather all this information after you book.

Absolutely! In fact, that’s exactly what we do. We’ll design all your graphics to complement your cover:

• Pull colors from your cover palette
• Match the typography style and mood
• Echo design elements (flourishes, textures, imagery)
• Maintain consistent branding across all materials

Example: If your cover is dark and moody with gothic fonts, your social graphics will have that same atmospheric feel. If your cover is bright and playful, your graphics will match that energy.

This creates a cohesive brand for your book that readers recognize instantly.

Most social media graphics come optimized for multiple platforms, and there are a few standard sizes to choose from. We typically use the following:

1. Square (1080×1080) – Instagram, Facebook
2. Portrait (1080×1350) – Instagram, Facebook, LinkedIn
3. Story (1080×1920) – Instagram Stories, Facebook Stories, TikTok, Pinterest Story Pins

If there is another size you prefer (such as Landscape [1200×630], sometimes used for Facebook posts, LinkedIn, Twitter/X header), we can use that as one of the three sizes.

This means you get the SAME graphic design in three different dimensions, so it looks perfect no matter where you post it. You don’t need to crop or resize—just grab the right size for the platform you’re using!

All packages include up to 3 rounds of revisions for the graphics we create. Here’s how it works:

Round 1: We present initial concepts
Round 2: You provide feedback, we revise
Round 3: Final tweaks and polish

Additional revisions beyond 3 rounds are billed at $65/hour for minor changes.

Yes! For packages of $2,000 or more, we offer flexible payment plans:

Standard payment plan:

• 50% deposit upon signing agreement
• 50% due before final delivery

Extended payment plan (for $2,000+ packages):

• 50% deposit upon signing
• 25% at project midpoint
• 25% upon final delivery

Payment plans must be requested and approved before work begins.

Upon project completion, all final deliverable files will be provided to you via Google Drive (or other file-sharing service). You will have download access to these files for 90 days from the date of final delivery.

After 90 days, files are archived, so we recommend downloading them immediately and saving in multiple places (computer, external drive, cloud backup).

If you need us to re-send files after the 90-day period, we’re happy to help! There is a $30 file retrieval fee to locate and re-upload archived files. We cannot guarantee file availability beyond 2 years. If files require re-creation (beyond 2 years), standard project rates apply.

Yes! Each Author Essentials plan includes fully editable Canva templates + a reuse license. This means you can edit the files, adapt them, and re-use them. You may need a Canva Pro account to access all of the elements used in your design. Note that you cannot share or sell the template files, but you are free to adapt them for your own work.

If you’d like to create similar graphics using your original custom designs for another book but find that doing it yourself isn’t for you, please don’t hesitate to get in touch with me. We’d be happy to work with you on another project using your existing designs as a jumping-off point.

We’d love to work with you again!

Beyond our regular packages, we offer à la carte services (additional graphics, templates, custom materials), monthly retainers (great for authors who need ongoing design support or series authors with regular release schedules), and returning client benefits (priority scheduling and a 10-15% discount on future projects).

Just get in touch and let us know what you’re interested in!

No problem! We can substitute within reason.

Example: The package you choose includes an audiobook announcement graphic, but you’re not doing an audiobook. If that’s the case, we can swap it for another graphic type (announcing a paperback or other format, an event graphic, an extra author quote, etc.).

How it works:

1. Note substitution requests in your project brief
2. We’ll confirm if the swap is possible (must be similar scope/effort)
3. We design what you actually need instead

We can’t swap small items for large items (for instance, you can’t trade 1 static graphic for 6 videos), or go beyond package scope. But we’re flexible within the package framework!